Heliodor
#OneFilterBeauty
TVC | Digital Campaign | Outdoor
Client: Pharmasept
Project: Launch Strategy, Campaign Architecture, Creation of TV, Digital and OOH materials
The One Filter Beauty campaign was created for the launch of Pharmasept's innovation "Heliodor", the first complete sun protection range in Greece with one single natural filter and a very high SPF.
Being an 100% natural product, and in order to celebrate the pure joy of greek summer, the main spot was a beautiful ensemble of real life-like, feel-good moments under the sun that we all relate to.
Digital short
Digital Campaign - 10 mini claims
To highlight Heliodor's USPs, separate digital materials were created with specific messages in order to highlight all the advantages of the product collection (protection from the first minute of application, biodegradable composition, etc.) and to educate the public as a whole or as individual groups with particularities and needs (pregnant women, new mothers, sensitive skin, etc.)
Outdoor & SoMe Visuals
Backstage
Client: Pharmasept
Production Company: Athens Coconut
Producer: Lydia Papaioannou
Production Company: Athens Coconut
Producer: Lydia Papaioannou
Director: Chris Tsounis
DOP: Romnick Palo
Production Management: Iakovos Vroutsis
AD 1: Sotiria Vasileiou
Photographer: Hliana Bennet
Styling: Mandy Papadaki
On Set stylist: Lucy Baltzi
Set Designer: Zeta Mombarak
Color Grading: Manthos G. Sardis
AC: Dimitris Misios
Sound Mix: Ioannis Giannakopoulos
Original Score: Periskeyz
Make up: Myrto Departez
Gaffer: Sotiris Kontonatsios
Thank you!