Milokleftis Phygital Campaign 2022
"ΤΟ ΖΟΥΜΕ ΑΛΛΙΩΣ"
Milokleftis main, and probably one of the most important qualities is always being there for its audience, by supporting and enabling them into creating whatever's true to their heart. This year's goal was to not only remind people why Milokleftis is the best drinking option, but remind them that Milokleftis' heart beats in every corner of the city- wherever people are, wherever life happens in whatever way it happens, even in ways that are different from what we used to know.
The implementation of the strategy and tagline/creative idea "Tο Ζούμε Αλλιώς" (living things in alternative ways) conceived by Frank&Fame came alive in a Digital campaign designed and produced by Athens Coconut consisting of a series of directed & real life concepts and social media materials.
For the first burst, three occasions that showcased how Gen Zedders repurpose ordinary moments or urban spots into something creative and fun, were the main campaign materials. Event though Milokleftis' presence was not forced, as it was the enabler of these alternative moments, its character and colours were eye catching.
1. Social Media short clips
Occasion Home Live: Clip showcases how a typically boring house moving day can become the perfect
chance for a live in the empty living room
Occasion Outdoor Cinema: Clip showcases how an empty wall outside your favourite bar can be the perfect setup for an outdoor cinema night
Occasion Rooftop party: Clip showcases how an abandoned rooftop can be the perfect place to have a party
Hero Campaign Video that showcases all the above occasions while Milokleftis' iconic Fox is roaming around
every corner of the city
2. OOH Campaign
Bus Panels, Bus Wraps, Street Ads
Media Agency: Carat
Graphic Design by Frank&Fame
Produced and Photographed by Athens Coconut
Photographer: Hlianna Bennet, Athens Coconut
Occasion Home Live
Occasion Outdoor Cinema
Occasion Rooftop party
OOH placements
3. ΟΟΗ Campaign
Video Projection @ Monastiraki Metro Station
Media Agency: Carat
Film by Athens Coconut
4. Real Occasions
For the second burst the campaign message was advocated through urban communities and TikTok artists around the city. How? Simply by doing what they love. Three real occasions took place during summer, around Athens - and Milokleftis, as a true supporter and enabler of urban life and activities, was there just to treat people with a refreshing, cold cider.
Event Production: Frank&Fame
Concepts & Video Production: Athens Coconut
Vogue Session
July 2022- Downtown Athens
Street Stand-up show
July 2022- Gazi, Athens
Balcony Live Session
August 2022- Plaka, Athens
5. MILOKLEFTIS 3PLE PARTY
Milokleftis is well know for three things
a) It's the best cider #sorrynotsorry
b) Its 3ple parties in Athens and SKG
c) All of the above
The last 3ple party was pre- covid, so this year's party was extremely anticipated by its fans
and we can certainly say that it was the most EPIC night!
An empty parking lot and an empty container transformed into the best stage where SASKE, SIGMA and ELLIZE, three talented new performers alongside with 2 DJs and music guests gave an amazing show. People were dancing, enjoying cold Milokleftis and had the chance to win MK gifts, while on the field activations enhanced brand's identity. In other words, the best way to celebrate the last part of the "To Ζούμε Αλλιώς" (living things in alternative ways) campaign.
Event Concept & Production: Frank&Fame
Video by Athens Coconut
Filmographer: Vassilis Madjoros
CAMPAIGN VIDEO CREDITS
Client: Milokleftis
Production Company: Athens Coconut
Production Company: Athens Coconut
Director: Chris Tsounis
DOP: Romnick Palo
Production Manager: Iakovos Vroutsis
AD: Sotiria Vasileiou
Scenarios: Nancy Kostakopoulou
Art Direction: Argiro Giannaki
Color Grading: Sardis Manthos
AC: Andreas Gaitinaidis
AC2: Dimitra Petmeza
Sound Design: Ioannis Giannakopoulos
Set Production: Olga Brouma, Matina Megla
Set Photographer: Hliana Meintani
Styling: Lucy Baltzi, Angie Simon
Gaffer: Nikos Karageorgos
Production Assistant 1: Periandros Alexoulis
Production Assistant 2: Alkis Petropoulos
Hair & Make Up: Lilly Dick
VFX: Tasick Mpougkis / Yooka Prod.
DOP: Romnick Palo
Production Manager: Iakovos Vroutsis
AD: Sotiria Vasileiou
Scenarios: Nancy Kostakopoulou
Art Direction: Argiro Giannaki
Color Grading: Sardis Manthos
AC: Andreas Gaitinaidis
AC2: Dimitra Petmeza
Sound Design: Ioannis Giannakopoulos
Set Production: Olga Brouma, Matina Megla
Set Photographer: Hliana Meintani
Styling: Lucy Baltzi, Angie Simon
Gaffer: Nikos Karageorgos
Production Assistant 1: Periandros Alexoulis
Production Assistant 2: Alkis Petropoulos
Hair & Make Up: Lilly Dick
VFX: Tasick Mpougkis / Yooka Prod.
Here comes the backstage!
